Refined Websites & Branding Built to Elevate Your Business
Custom website design and branding built with strategy, precision, and a polished aesthetic that reflects the true value of your business.
Design with intention
A strong brand and a well-built website really do make all the difference.
I design branding and websites for small businesses that feel modern, polished, and actually reflect the heart of what you’re building—so when someone lands on your page, it just clicks.
Your business should look just as good online as it does in real life.
As a Squarespace Circle Partner, I’m able to provide priority support and exclusive platform perks you wouldn’t get building on your own.
Signature work
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![Marketing graphic for Jay Gabrielle Beauty showing images of makeup brush with foundation, a smiling man sitting on a stool, and a director's chair, with text about bridal makeup services and a logo.]()
Jay Gabrielle Beauty: Brand Identity — Website Design
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![A black and white photo of a man getting a haircut, with a landscape of open road and desert below and the text "Astro Blendzz" superimposed on the image. The text also includes "Stylist | Men's Grooming Specialist" and "Pahrump, Nevada."]()
Astro Blendzz Stylist: Website Design & Development
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![A mixed media collage with a black and white photo of a person reading a book on a swing, a portrait of a woman sitting on grass with an open book, and a minimalist logo reading 'Tracy McKee Photography' in elegant script.]()
Tracy McKee Photography: Brand Identity — Website Design
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![Interior design image showing a home living room with a brown sofa, wooden coffee table, large plants, and minimalist decor. Bottom section features a cozy bedroom with a bed, large window, wicker baskets, and lush greenery.]()
The Balanced Home: Brand Identity Design
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![A collage featuring three images: a tattoo of an arm with the text "You are enough," a woman with red hair in a bob haircut, and a hand with black manicured nails and rings. The background shows a woman with long hair receiving a beauty treatment.]()
The Beauty Collective: Website Design — Development
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![Collage of five images featuring different pools and poolside scenes at Pahrump Valley Pool Services, with text describing their mission to provide relaxing backyard retreats for homeowners.]()
Pahrump Valley Pool Services: Website Design & Development
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![Black and white photo of art supplies including paintbrushes and markers in jars, with a watercolor palette, brushes, and paper on a wooden table.]()
The Banner Bar: Brand Identity Design
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![Black background with seven bowling pins in a row, partially lit, and a black bowling ball in front of them. Text overlay advertising 'Bowler Award Patches' with additional details about a new website and promotional message.]()
Bowler Award Patches: Website Design & Development
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![Close-up of beige decorative mesh wreaths on a white background with branding overlay for Wreath & Rouge, showcasing handmade decor items.]()
Wreath & Rouge: Brand Identity Design
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![Computer monitor displaying two go-karts racing, one green with number 42 and one purple with number 13, on a race track.]()
Gwerder Racing: Brand Identity Design
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Montana Bar & Grill: Website Design & Development
About me
What started behind the camera turned into something way bigger than I expected.
I spent over 15 years as a photographer—shooting weddings, portraits, and brands. I built a business around it, worked with incredible people, and genuinely loved what I did. Storytelling has always been a huge part of who I am, and photography gave me a way to capture that.
But over time, something shifted.
Clients started coming to me for more than photos—asking for help with their logos, colors, websites, and how to actually show up online in a way that felt right. And somewhere in that process, I realized I loved building the brand just as much (if not more) than capturing it.
So I followed that.
That’s where Craft Designs came from.
Now, I focus on branding and website design—helping small businesses create something that actually feels like them and works the way it should. Not just something that looks good for five minutes, but something that flows, makes sense, and represents you the right way.
Because honestly, a lot of websites out there look nice but don’t really do anything.
I’m pretty laid back about the process. I’m not here to overcomplicate things or make you feel like you need to have it all figured out before we start. Most people don’t—and that’s completely fine.
I just like figuring it out with you, making it make sense, and building something you’re actually proud to share.
If you’ve got something you’ve been meaning to build (or fix), I’m here for it.
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OWNER - DIGITAL CREATOR
talk to me
Tell me about your brand, your vibe, and what you’re building. Whether you need a fresh logo or a website that actually represents your business, I’ll create something that feels aligned, intentional, and made to stand out.